Instructional Design for Automotive
Complex automotive concepts translated into engaging, accessible learning materials.
Instructional Design · Automotive Training · Dealership Operations
The trade, taught properly.
Steve Sutherland-Tomey — Instructional Designer and Resource Writer with over 40 years in the automotive industry. Manufacturer, dealer network and consulting experience reaching more than 200 dealerships across Australia, New Zealand and South-East Asia, now shaping the training resources of CAQA and Career Calling International.
Instructional Designer & Resource Writer
CAQA / Career Calling International
Over 40 Years in Automotive
Dealership Operations
Customer Experience
Training & Consulting Principal
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FoundationOver 40 years in the automotive industry, across the manufacturer side, the dealer network and his own consulting practice
CraftInstructional design that turns complex automotive concepts into engaging, accessible learning for technical and customer-facing staff
ReachMore than 200 automotive dealerships throughout Australia, New Zealand and South-East Asia
200+Dealerships
Professional Summary
A working life, made teachable.
Steve Sutherland-Tomey is a highly respected Instructional Designer and Resource Writer with over 40 years of experience in the automotive industry, working today across CAQA and Career Calling International.
His expertise extends across more than 200 automotive dealerships throughout Australia, New Zealand and South-East Asia, giving him a comprehensive understanding of the industry's operational and customer service dynamics.
For the past 15 years he has run his own training and consulting service for the automotive retail sector, recognised for his depth in customer experience, dealership operations and performance-based strategies, and for training programs that are practical and results-driven.
In Practice
Where experience becomes a usable resource.
Core Expertise
Every discipline earned on the job.
The capabilities behind every program, resource and dealership conversation.
Training Resource Writing
Resources that support technical and customer-facing staff alike, written to be used.
Technical & Management Training
Technical and management training delivered to dealer networks across the region.
Dealership & Service Operations
Dealer operations and regional service management, understood from the inside.
Customer Experience & Satisfaction
A deep working knowledge of the industry's customer service dynamics, front to back.
Performance-Based Strategy
Practical, results-driven programs built around the performance the business actually needs.
Employee Development & Mentoring
A sought-after consultant and mentor, with executive experience in training and employee development.
Change Management
Change handled as a discipline, so a new way of working outlasts its launch.
“Good training respects the people who have to use it on Monday morning.The Sutherland-Tomey approach
The Practice
From the floor to the resource
How a Sutherland-Tomey program comes together.
Now
Instructional Designer & Resource Writer
Writing the automotive learning resources used across CAQA and Career Calling International.
Listen
Start on the Floor
Every program begins with how the dealership actually runs, not with how a manual says it should.
Translate
Make the Complex Usable
Technical depth turned into language a technician and a customer-facing adviser can both act on.
Align
Hold the Standard
Training kept aligned with industry standards and best practice, page by page.
Embed
Make the Change Stick
Customer satisfaction, employee development and change management carried through to habit.
Mentor
Leave People Better
Consulting and mentoring that builds capability in the people who stay behind.
Beyond the Desk
Judgement, reach & standing
JudgementOver 40 years of knowing what holds up on a dealership floor and what only sounds good in a meeting room
ReachMore than 200 dealerships across Australia, New Zealand and South-East Asia, and the past 15 years in his own consulting practice
StandingA sought-after consultant and mentor within the industry, and a valued member of the CAQA and Career Calling International teams
Let's collaborate
Training that holds up on the floor
From instructional design to dealership operations — put over 40 years of automotive experience behind your next program.