Dealership Reality
More than 200 dealerships across Australia, New Zealand and South-East Asia — training written by someone who has stood in them.
Home · Experience
Career Journey
A working life in automotive.
From British Leyland in the United Kingdom to Nissan and Ford in Australia, and on to his own training and consulting service — over 40 years and more than 200 dealerships across Australia, New Zealand and South-East Asia.
The Record
How the craft was earned
Current Role
Instructional Designer & Resource Writer
CAQA & Career Calling International · Australia
Translating complex automotive concepts into engaging, accessible learning materials — resources that serve technical and customer-facing staff alike.
Focus areas
- Writes and designs training resources for both technical and customer-facing dealership roles.
- Turns complex automotive concepts into clear, usable learning.
- Keeps every resource aligned with industry standards and best practice.
- Supports the professional development of automotive professionals across the region.
Past 15 Years
Principal, Training & Consulting Service
His own practice · Automotive retail sector
Fifteen years running his own training and consulting service for the automotive retail sector, recognised for practical, results-driven programs rather than theory.
Focus areas
- Customer experience and customer satisfaction treated as working dealership disciplines.
- Dealership operations understood and improved from the floor up.
- Performance-based strategies built to hold after the training ends.
- Employee development and change management for teams under pressure.
Earlier Career
Senior Roles in Training & Dealer Operations
Nissan Motor Company · Australia
Senior responsibility on the manufacturer side of the network, and hands-on training delivery to the dealers who carried the brand.
Focus areas
- Dealer management training.
- Regional service management.
- Dealer operations.
- Technical and management training for Datsun/Nissan dealers in Western Australia.
Earlier Career
Contractor
Ford Motor Company · Australia
Contract work for one of the major automotive brands operating in Australia — more of the manufacturer-side grounding that informs every resource he writes today.
Earlier Career
Executive Roles in Training & Employee Development
MaST Australia & PSG International
Executive responsibility for training and employee development — the discipline of building capability in people, later carried back into the dealership network.
Foundation
Early Automotive Career
British Leyland · United Kingdom
Where it began: the British motor industry, and a first working understanding of how a vehicle, a workshop and a customer actually meet.
What the Journey Built
What the years add up to
Four decades of dealership reality, distilled into training that works on the floor.
Training That Transfers
Practical, results-driven programs built for the people who have to use them on Monday morning.
Change, Handled
Customer satisfaction, employee development and change management treated as one connected discipline.
Both Sides of the Network
Manufacturer training and management on one side, the retail floor it serves on the other — and the language of each.
Keep exploring
The record behind the practice
The industry background and capability set that sit under more than 40 years of automotive training.