Instructional Design for Automotive
Complex automotive concepts translated into engaging, accessible learning materials.
Home · Expertise
Specialisations
The disciplines of a working lifetime.
The working expertise behind more than 40 years in the automotive industry — from the way a dealership runs to the resources that train the people who run it.
Core Expertise
The disciplines
Training Resource Writing
Resources written to support technical and customer-facing staff alike.
Technical & Management Training
Technical and management programs delivered to dealer networks.
Dealership Operations
How a dealership actually runs, understood from inside more than 200 of them.
Customer Experience & Satisfaction
A deep working knowledge of customer experience and the satisfaction it earns.
Performance-Based Strategy
Performance-based strategies shaped for the automotive retail sector.
Employee Development & Mentoring
Sought after as a consultant and mentor within the industry.
Change Management
Change handled so that new practice holds long after the training ends.
Service Management
Regional service management and dealer operations, held at senior level.
In Practice
The craft, up close.
“Teach it the way the job is actually done — then write it down so it lasts.The Sutherland-Tomey approach
Ready when you are
Bring this experience to your team
Instructional design, training and dealership practice — grounded in a career spent inside the industry.